Bringing Social Business to Italian high schools

By January 11, 2019News

Social business design, branding, a final contest and much more

alternanza scuola lavoro impresa sociale social business Yunus YSBCUF

A brand-new edition of “Youth and Social Business” has just started! Youth and Social Business is a training program that spreads the social business culture among high school students.

In 2018/2019 nine classes from three schools from Pistoia (Tuscany) are involved in the training and simulation process on social enterprise.

Lectures and workshops support the students in developing their social business idea, special attention is dedicated to economic and financial sustainability and social impact. Consulting and support services help the students elaborating and presenting their business idea.  A final contest will be organized and the three best social businesses will be awarded.

Taking the social enterprise to the next level. That’s how we do it.

The design and training material of the program, already implemented and appreciated in Tuscany, has been improved and updated for this new edition.

After a first introduction and overview on the social business’ main features, the training focuses on business design tools. The development of a business plan helps the young aspiring social entrepreneurs to go deeper into the business idea and verify its economic sustainability. Creating a business means creating a brand and an identity as well, for this reason we included branding and communication elements in the social business start up phase.

Drawing from our experience, we can say that it is when the right design tools support the will to make change happen that great ideas take shape, especially among the younger ones.

Your vote will be crucial in the final contest! We will upload the students’ video pitch on the website and your vote will contribute to select the winners!


Interested to know more? Drop us a line at info[at]