Market analysis in Tanzania

Tanzania has high poverty levels and most of its people are affected by climate change. The Maasai community is mostly devoted to livestock husbandry, but unfortunately drought and overexploitation of grazing areas are having an adverse effect on their living conditions. This has been made worse by a lack of diversification in the local economy.

The main goal of the project is to foster the development of alternative and sustainable economic activities through the creation of female-led micro enterprises that focus on bio-tanning and leather goods production.

YSBCUF in partnership with ARCO carried out a market study to explore the potential market for leather goods in Tanzania. YSBCUF and ARCO performed a market analysis to assess the potential demand, customer preferences, and suitable price levels of products and services offered by various social enterprises in Tanzania. Data was gathered via field surveys that were carried out in June 2017. Local informants filled out questionnaires and took part in structured interviews as part of this process. The social enterprises’ economic sustainability was also assessed and a number of recommendations were offered on how to reinforce and/or achieve it.

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