The initiative “La casa Ideale” promoted by Leroy Merlin Italia and the Yunus Social Business Centre University of Florence in collaboration with Fondazione Italiana Accenture is delivering the first results. Non profit organizations can propose projects that use Leroy Merlin’s products to Leroy Merlin Italia and to the Yunus Social Business Centre University of Florence. The selected projects, are awarded special price reduction for the purchasing of Leroy Merlin products. The purpose of this initiative is to support non-profit organizations to work towards an inclusive development of the society.
The winning projects are being implemented all over Italy both in cities and towns. The 13 projects currently implemented range from shelters for battered women to support to families with children at hospital and social housing. The savings, coming from the special price reduction on Leroy Merlin products are being used by non profit organizations to provide meal coupons, medical transportation, medical instruments, psychological help or learning centers.
The initiative La Casa Ideale shows that it is possible to do Corporate Social Responsibility in a different and innovative way which is both sustainable for the company and beneficial for non-profit organizations.