The Youth & Social Business programme is open to high school students from the territory of Pistoia. High School students are involved in a series of classes and workshops carried out during school hours. The aim of the Programme is to disseminate social business theories to high school boys and girls and help them to try to develop their own social business idea.
Innovation, economic-financial sustainability and social / environmental impact are the central concepts of the whole training, with a particular emphasis on the explanation of the importance of promotion and communication. At the end of the Programme, groups of students who have developed their own social business idea according to the guidelines provided during the training, will compete among each other in a final competition.
The three ideas deemed most worthy by the jury will be awarded during the final event of the Programme. Projects will be evaluated by jurors coming from the YSBCUF, the Cassa di Risparmio Pistoia and Pescia Foundation and the Un Raggio di Luce Onlus Foundation.
The first prize is a trip abroad for all the members of the winning group, while the second prize is a trip to Italy and third parties win a voucher to purchase books. The Italian and abroad journeys are intended to be an occasion to discover and learn social businesses elsewhere, to understand their work and the impact they have on nearby communities.